Digitalization of Marketing in Increasing the Visibility of MSME Businesses in Ciporeat Village

Abstract

The advancement of digital technology has significantly transformed business concepts, especially for micro, small, and medium enterprises (MSMEs). Digital marketing offers great opportunities for MSMEs to enhance business visibility, reach a wider market, and increase sales. Current technological advancements encourage all MSMEs to continue to survive and compete in the era of the 5.0 revolution. The method used involves conducting workshops on the introduction and application of digital marketing for MSMEs, aiming to help MSME practitioners understand the role of digital marketing and improve online business visibility for MSMEs in Ciporeat Village. The evaluation of this workshop was conducted through a questionnaire containing questions. The results indicated that after the workshop, the participants, who were mostly in the food sector, had begun applying digital technology in the form of social media. Usage has increased, but the impact has not yet been fully felt by the MSMEs participating in the workshop, indicating a need for further training. The business visibility of MSMEs in Ciporeat Village is now accessible to consumers from any region.