Digitalisasi Pemasaran dan Re-Branding Dalam Upaya Meningkatkan Minta Beli di Desa Sukamanah

Abstract

The development of UMKM in Sukamanah Village has unique characteristics due to its geographical and socio-economic conditions. However, the rapid development of digital technology and changes in consumer preferences have made it necessary for UMKM to adapt to the digital era. Efforts to manage financial resources effectively are very important for the success of UMKM in the market. Rebranding and digital marketing are very important for UMKM in Sukamanah Village to increase product visibility and competitiveness. Some of the challenges faced include limited knowledge about branding and digital marketing, limited access to digital media, and limited training on online platforms. Despite facing these challenges, UMKM in Sukamanah Village have great potential, but challenges in branding and digital marketing need to be overcome immediately.