Pendampingan dan Pembinaan Pengembangan Kewirausahaan UMKM Rengginang Desa Rancakole

Authors

  • Hassan Mustapa Program Studi Manajemen Fakultas Ekononomi, Universitas Winaya Mukti, Bandung, Indonesia Author
  • Ikhsan Mubarok Program Studi Manajemen, Fakultas Ekononomi, Universitas Winaya Mukti, Bandung, Indonesia Author
  • Kathrin Dien Ulfani Program Studi Akuntansi, Fakultas Ekononomi, Universitas Winaya Mukti, Bandung, Indonesia Author
  • Nenden Handayani Program Studi Akuntansi, Fakultas Ekononomi, Universitas Winaya Mukti, Bandung, Indonesia Author
  • Sheila Andiani Program Studi Akuntansi, Fakultas Ekononomi, Universitas Winaya Mukti, Bandung, Indonesia Author

DOI:

https://doi.org/10.51988/y6aakm19

Keywords:

Mentoring, UMKM, Digital Marketing

Abstract

MSMEs are coached and mentored based on observations made by selecting two samples from the overall population of 157. A focused and long-lasting coaching program is intended to help MSMEs in Rancakole local become the engine of a robust and self-sufficient local economy. This is going to positively affect Rancakole Village's inclusive economic growth and welfare of the community. The author personally collected the primary data utilized in this activity, using methods of observation and interview as data gathering methodologies. With a focus on MSMEs, in-person interviews and field observations were undertaken to ascertain the true state of affairs in Rancakole Village

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Published

2024-10-11

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Section

Articles