Meningkatkan Cakupan Pasar UMKM Desa Lempagan Melalui Pembuatan Akun Google My Busines: Pendampingan Dan Pelatihan Digital

Abstract

This community service focuses on developing UMKM in Lampegan Village, Ibun District, Bandung Regency, with a focus on the use of digital media, especially Google My Business. UMKM in this village include culinary traders, grocery stores, fish farms and convections, but many have not yet utilized digital platforms to expand their markets. Through training and mentoring, UMKM are taught how to create and manage a Google My Business account, which is expected to increase their visibility and market reach nationally. The methods used include observation, digitalization socialization, and assistance in creating an account. The results of this activity show that UMKM players now have Google My Business accounts which make it easier to search for locations and expand their market coverage.