Menumbuhkan Jiwa Kewirausahaan Siswa Dan Digitalisasi Marketing Bagi Umkm Di Desa Sudi

Abstract

Considering the importance of entrepreneurship and digital marketing in the era of globalization, the Community Service Work Study Team (KKN-PM) assigned to Sudi Village has developed a work program aimed at fostering an entrepreneurial spirit among students and implementing digital

marketing for micro, small, and medium enterprises (MSMEs) in Sudi Village, Ibun District, Bandung Regency. This activity is designed to prepare the younger generation to face local economic challenges and enhance the competitiveness of MSMEs. The program’s carried out through a series

of training sessions and motivational activities targeting students of SMPN 1 Ibun and MSME practitioners, involving the delivery of material related to entrepreneurship and digital marketing, as well as hands-on practice in using digital platforms for marketing. The implementation of this activity received high enthusiasm from the sudents, and they began to apply the knowledge gained in their own businesses. The involved MSMEs were also able to enhance their understanding of the importance of branding and product packaging, as well as the use of social media to expand theirn market reach. Therefore, there’s a need for ongoing training, the development of collaborative networks and support from the government and community to strengthen entrepreneurial initiatives and digitalization that can support local economic growth in Sudi Village.