Toewijding : Jurnal Pengabdian Kepada Masyarakat
type: channel
description: Jurnal Title : Toewijding Jurnal Pengabdian Kepada Masyarakat ISSN : 3064 - 3651 (Online - Elektronik) DOI Prefix : 10.51988 Publisher : LPPM Universitas Winaya Mukti Toewijding: Journal of Community Service is a journal managed by LPPM Winaya Mukti University. Publishes articles on community service activities in the fields of agriculture, economics, engineering, forestry. Towijding is published two times a year in April and October.
publisher: LPPM Universitas Winaya Mukti
language: en
publication name: Toewijding : Jurnal Pengabdian Kepada Masyarakat
issn: 3064-3651
items: ANALISIS IMPLEMENTASI PENGGUNAAN APLIKASI SISTEM INFORMASI AKUNTANSI UMKM BERBASIS MS. EXCEL DI DESA TANI MULYA: STUDI KASUS PADA UMKM IKAN LAUT
items: PENDAMPINGAN PENCATATAN KEUANGAN RW MENGGUNAKAN BUKU KAS MANUAL DAN DIGITAL DALAM MENINGKATKAN TRANSPARANSI DAN AKUNTABILITAS DI DESA SANGKANHURIP
items: Produk Rebranding Logo untuk Tekstil dan Konveksi CV Kurnia Barokah di Desa Mekarwangi Kecamatan Ibun.
items: Analisis Manajemen Strategis UMKM Pengolah Asin Jambal Roti dengan Metode Analisis PESTEL pada UMKM Jambal Roti Bu Encum
items: PENGELOLAAN KAS DALAM MENINGKATKAN PRODUKTIVITAS PETANI DI DESA CIKEMBANG KECAMATAN KERTASARI
items: STRATEGI PROMOSI DALAM MENGEMBANGKAN DESA WISATA TEBING CADAS PALINTANG DI DESA WARGALUYU KECAMATAN ARJASARI KABUPATEN BANDUNG
items: OPTIMALISASI KETERAMPILAN DIGITAL MARKETING DI SMK AL-JIHAD PANGALENGAN
items: Strategi Pembaharuan Identitas Visual Dalam Meningkatkan Daya Saing UMKM “Moring Si KM” Di Desa Talun
items: PEMBUATAN EKOENZIM DAN TAKAKURA SEBAGAI UPAYA PENGOLAHAN SAMPAH DI DESA JATIENDAH KABUPATEN BANDUNG
items: PEMANFAATAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS DI DESA SUKAMANAH
items: PENGUATAN DAYA SAING UMKM DESA SINDANGJAYA MELALUI INOVASI PRODUK SIKOJIT DAN STRATEGI BRANDING EFEKTIF
items: PENGELOLAAN LIMBAH SAYURAN MENJADI PUPUK CAIR ECO ENZYM DI DESA PULOSARI SEBAGAI SOLUSI BERKELANJUTAN DALAM MENGURANGI LIMBAH
items: PEMBERDAYAAN UMKM SALE DAN KERIPIK PISANG ASSRI MELALUI PENGUATAN BRANDING, LEGALITAS, DAN MANAJEMEN KEUANGAN DI DESA PADAMULYA
items: Menumbuhkan Jiwa Kewirausahaan Siswa Dan Digitalisasi Marketing Bagi Umkm Di Desa Sudi
items: Pencegahan Bahaya Stunting Melalui Pengayaan Konsumsi Sayuran Microgreen Prevention Of Stunting Hazards Through Enrichment
items: Pemberdayaan Masyarakat Dalam Meningkatkan Kesehatan MandiriMelalui Tanaman Obat Keluarga (TOGA) Di Desa Arjasari KecamatanArjasari Kabupaten Bandung
items: Optimalisasi Pendapatan Warga Melalui Pelatihan Budidaya dan Pemasaran Tanaman Cabai di Desa Sukamukti, Kecamatan Majalaya, Kabupaten Bandung
items: Meningkatkan Cakupan Pasar UMKM Desa Lempagan Melalui Pembuatan Akun Google My Busines: Pendampingan Dan Pelatihan Digital
items: Pendampingan dan Pembinaan Pengembangan Kewirausahaan UMKM Rengginang Desa Rancakole
items: Digitalisasi Pemasaran dan Re-Branding Dalam Upaya Meningkatkan Minta Beli di Desa Sukamanah
items: Pengenalan Google My Business untuk Meningkatkan Pemasaran Produk Lokal di Era Digital di Desa Pinggirsari
items: Meningkatkan Minat Menabung Sejak Dini Kepada Siswa Desa Biru Kecamatan Majalaya
items: Peningkatan Produktivitas Umkm Melalui Penerapan Pengelolaan Keuangan Sederhana Di Desa Cibeureum Kecamatan Kertasari Kabupaten Bandung
items: Pemberdayaan Masyarakat melalui Pengembangan UMKM dan Edukasi Finansial untuk Membangun Ekonomi Berkelanjutan di Desa Wanasuka Pangalengan Jawa
items: Pemanfaatan Limbah Rumah Tangga Menjadi Eco Enzime Di Desa Warnasari Kecamatan Pangalengan
items: Membangun Ekonomi Mandiri Melalui Koperasi Dari Pembentukan Hingga Pengelolaan Berkelanjutan Di Desa Ciwidey
items: Pemberdayaan Masyarakat Melalui Peningkatan Minat Pendidikan Di Desa Rawabogo Kecamatan Ciwidey Kabupaten Bandung
items: Penerapan Digital Marketing Dalam Meningkatkan Daya Saing Produk Lokal
items: Digitalization of Marketing in Increasing the Visibility of MSME Businesses in Ciporeat Village

ANALISIS IMPLEMENTASI PENGGUNAAN APLIKASI SISTEM INFORMASI AKUNTANSI UMKM BERBASIS MS. EXCEL DI DESA TANI MULYA: STUDI KASUS PADA UMKM IKAN LAUT
type: item
description: Perkembangan teknologi informasi telah mendorong perubahan besar dalam sistem pengelolaan data, termasuk pada pencatatan keuangan. Namun, banyak Usaha Mikro, Kecil, dan Menengah (UMKM) masih menggunakan sistem manual yang tidak terintegrasi, sehingga informasi keuangan yang dihasilkan kurang akurat. Penelitian ini bertujuan untuk menganalisis implementasi aplikasi Sistem Informasi Akuntansi (SIA) berbasis Excel (APKUMKM) pada salah satu UMKM ikan laut di Desa Tani Mulya. Metode penelitian yang digunakan adalah deskriptif kualitatif melalui tahapan analisis kebutuhan, perancangan sistem, implementasi, dan evaluasi. Hasil penelitian menunjukkan bahwa penggunaan aplikasi SIA mampu meningkatkan efisiensi pencatatan transaksi, mempermudah penyusunan laporan keuangan, serta meningkatkan transparansi arus kas dan manajemen persediaan. Temuan ini sejalan dengan penelitian sebelumnya yang menggunakan sistem berbasis web, namun aplikasi berbasis Excel terbukti lebih sederhana, murah, dan mudah diimplementasikan oleh UMKM skala kecil.
subject: Articles
  topic: section
subject: UMKM, Sistem Informasi Akuntansi
  topic: keywords
subject: Implementasi, Excel
  topic: keywords
subject: Ikan Laut
  topic: keywords
creator: Kartika Pratiwi Putri
creator: Dinda Nurfitri
creator: Rizki Ahmad Fauzi
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-12
publication date: 2025-10-12
starting page: 26
ending page: 36
doi: 10.51988/1v7zyw61

PENDAMPINGAN PENCATATAN KEUANGAN RW MENGGUNAKAN BUKU KAS MANUAL DAN DIGITAL DALAM MENINGKATKAN TRANSPARANSI DAN AKUNTABILITAS DI DESA SANGKANHURIP
type: item
description: Kegiatan Pengabdian kepada Masyarakat yang dilaksanakan di Desa Sangkanhurip bertujuan untuk memberikan pemahaman dan keterampilan kepada Rukun Warga mengenai pentingnya pencatatan keuangan yang baik dan penerapan teknologi digital untuk meningkatkan transaparansi dan akuntabilitas pengelolaan keuangan. Pendekatan yang diambil adalah pendampingan pencatatan keuangan baik secara manual dan digital. Adanya permasalahan yaitu beberapa kendala kurangnya pemahaman mengenai format pencatatan yang sesuai dengan SAK dan pemahaman akuntansi yang masih terbatas dikalangan pengurus RW serta belum optimalnya pemanfaat teknologi digital dalam pencatatan keuangan. Dalam mengatasi permasalahan tersebut program pendampingan ini diimplementasikan melalui serangkaian kegiatan sosialisasi, pelatihan dan diskusi yang melibatkan 30 RW di desa Sangkan hurip. Melalui kegiatan ini dapat membekali pengurus RW dengan pemahaman dan keterampilan praktis untuk mengelola keuangan secara lebih terstruktur dan akurat melalui Distribusi buku kas manual dan pelatihan Google Spreadsheet terbukti efektif dalam mengatasi pencatatan yang tidak terstruktur dan meningkatkan efisiensi pelaporan dan diharapkan dapat membentuk budaya pencatatan keuangan yang baik ditingkat RW juga membangun kesadaran akan pentingnya transparansi dan akuntabilitas dalam pengelolaan keuangan di tingkat RW.
subject: Articles
  topic: section
subject: laporan keuangan
  topic: keywords
subject: transaparansi
  topic: keywords
subject: akuntabilitas
  topic: keywords
creator: Herni Suryani
creator: Nabilah
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-12
publication date: 2025-10-12
starting page: 20
ending page: 25
doi: 10.51988/cstj9448

Produk Rebranding Logo untuk Tekstil dan Konveksi CV Kurnia Barokah di Desa Mekarwangi Kecamatan Ibun.
type: item
description: Masyarakat desa Mekarwangi memiliki peluang bagi peningkatan pendapatan warga desa Mekarwangi. Usaha Mikro Kecil dan Menengah (UMKM). Program Kuliah Kerja Nyata (KKN) yang dilaksanakan di Desa Mekarwangi, Kecamatan Ibun, Kabupaten Bandung berfokus kepada industry tekstil berupa kaos dan perlengkapan bayi. Program ini berfokus pada pengembangan kemampuan masyarakat dalam memanfaatkan teknologi digital untuk pemasaran, yang sebelumnya belum dioptimalkan. Kegiatan memberikan pelatihan dan pendampingan terkait inovasi kemasan dan pemasaran digital, pelaku UMKM di Desa Mekarwangi mulai memahami pentingnya adopsi teknologi untuk memperluas pasar dan meningkatkan kualitas produk. Keseluruhan, kegiatan ini tidak hanya meningkatkan kapasitas manajemen dan operasional UMKM, tetapi juga membantu membuka peluang pasar baru, meningkatkan kualitas produk, dan menambah pengetahuan serta keterampilan masyarakat dalam bidang teknologi. Keberhasilan program ini dapat dilihat dari peningkatan kesadaran pelaku UMKM terhadap pentingnya branding, packaging, serta penggunaan platform digital dalam pemasaran produk mereka. Kegiatan rebranding design juga telah diberikan kepada pengusaha yang bersangkutan sebagai sarana untuk mendukung citra produk yang akan dipasarkan. Proses penggunaan fasilitas digital marketing juga terlaksana dengan kepemilikan etalase dalam e-commerce.
subject: Articles
  topic: section
subject: digital marketing
  topic: keywords
subject: industry
  topic: keywords
subject: rebranding
  topic: keywords
subject: logo
  topic: keywords
creator: Yuliana Samantha
creator: Nurcahya Sidik
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-12
publication date: 2025-10-12
starting page: 16
ending page: 19
doi: 10.51988/n8v6tf62

Analisis Manajemen Strategis UMKM Pengolah Asin Jambal Roti dengan Metode Analisis PESTEL pada UMKM Jambal Roti Bu Encum
type: item
description: Penelitian ini dilaksanakan pada Usaha Mikro, Kecil, dan Menengah (UMKM) Jambal Roti Bu Encum yang berlokasi di Jalan Sirnaraga Blok Makam Jongor Batu RT 06 RW 07 Pangandaran, Kabupaten Pangandaran, Provinsi Jawa Barat, Indonesia. Kegiatan penelitian berlangsung pada tanggal 13 - 15 Juni 2025. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor eksternal yang memengaruhi keberlangsungan usaha. Penelitian ini memberikan wawasan mendalam terkait tantangan dan peluang yang dihadapi dalam industri pengolahan ikan asin. Pendekatan yang digunakan adalah analisis PESTEL, yang membagi faktor eksternal ke dalam enam aspek utama, yaitu: politik, ekonomi, sosial, teknologi, ekologi, dan hukum. Setiap aspek dianalisis guna menentukan dampaknya terhadap strategi bisnis dan keberlangsungan operasional UMKM Jambal Roti Bu Encum.
subject: Articles
  topic: section
subject: Manajemen Strategis
  topic: keywords
subject: UMKM
  topic: keywords
subject: Jambal Roti
  topic: keywords
subject: PESTEL
  topic: keywords
subject: Analisis Eksternal
  topic: keywords
creator: Nana Prihatna
creator: Salsabila
creator: Upin Fatiyah
creator: Daud Syaefurohman
creator: Yusrillah Ahlul Firdaus
creator: Resna Deliana
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-10-12
publication date: 2025-10-12
starting page: 1
ending page: 15
doi: 10.51988/d9y00e40

PENGELOLAAN KAS DALAM MENINGKATKAN PRODUKTIVITAS PETANI DI DESA CIKEMBANG KECAMATAN KERTASARI
type: item
description: Good cash management is the foundation of the financial stability of a business. For farmers, improper cash management can cause difficulties in meeting operational needs, result in disruption to harvest, and reduce competitiveness in the market. Many farmers do not understand the importance of good cash management, so they have difficulty managing cash flow, separating personal and business finances, and managing investments. This training aims to increase farmers' understanding of cash management, so they can better plan and control cash flows, reduce liquidity risks and maximize investment opportunities. Training methods include preparation, implementation and direct practice, with a focus on preparing cash flow reports and using digital software. Farmers who are able to manage cash well can increase operational efficiency, minimize financial risks, and take advantage of existing business opportunities. Therefore, training and assistance related to cash management needs to be provided to farmers in this area to support the growth and sustainability of brand businesses
subject: Articles
  topic: section
subject: Cash
  topic: keywords
subject: Productivity
  topic: keywords
creator: Annisa Fitri Anggraeni
creator: Hanina Nurrohmah
creator: Melly Asdianti Putri
creator: Shalwa Gita Dwi Rahma
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 148
ending page: 155
doi: 10.51988/vak5jt42

STRATEGI PROMOSI DALAM MENGEMBANGKAN DESA WISATA TEBING CADAS PALINTANG DI DESA WARGALUYU KECAMATAN ARJASARI KABUPATEN BANDUNG
type: item
description: This research was conducted to develop a promotional strategy for the Tebing Cadas Palintang tourist village in Arjasari District, Bandung Regency, This service activity aims to increase theattractiveness of tourists to visit the Tebing Cadas Palintang tourist village through promotion both digitally and direct promotion. The Experiental Learning approach is used as the main method, involving direct community participation in the tourism promotion process. The activity procedure begins with field observations, interviews with the management of Tebing Cadas Palintang tourist village and other organizations that collaborate in the development of Tebing Cadas Palintang tourist village, and digital content analysis from social media such as Instagram. The data collected were analyzed qualitatively to assess the effectiveness of promotional strategies in increasing visits to the Tebing Cadas Palintang tourist village. The results show that promotion is able to increase tourist visits even though there are still obstacles in access to technology and road infrastructure. In conclusion, digital-based promotion strategies can be an effective way to develop tourist villages, with recommendations for infrastructure improvements and increased digital literacy for the community.
subject: Articles
  topic: section
subject: Promotion Strategy
  topic: keywords
subject: Tourism Village
  topic: keywords
subject: Tebing Cadas Palintang
  topic: keywords
creator: Taty Siti Aisah
creator: Amelia Putri Febriyanti
creator: Carles Phitora
creator: Feby Yusup Sujarman
creator: Hani Sundani
creator: Isma Khoerunnisa
creator: Muhammad Sahlan
creator: Muhamad Wildan Rizki Rizmawan
creator: Puspa Witriyansah
creator: Risma Gusniar Rahmawati
creator: Sandi Cahyadin
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 141
ending page: 147
doi: 10.51988/vvj5he08

OPTIMALISASI KETERAMPILAN DIGITAL MARKETING DI SMK AL-JIHAD PANGALENGAN
type: item
description: This study focuses on optimizing vocational education in SMK AL-Jihad Pangalengan through the enhancement of marketing skills, specifically digital marketing, photography, branding, and copywriting. The training aimed to equip students with practical skills to promote local products from Desa Lamajang. The methodology involved workshops and hands-on projects where students learned to apply these skills in real-world settings, including managing digital platforms and developing marketing strategies. The results showed a significant improvement in students' understanding and ability to implement marketing techniques, which has the potential to impact the local economy positively. Challenges faced during implementation include limited access to technology and a lack of professional trainers. Future recommendations include enhancing school infrastructure and integrating these skills into the regular curriculum.
subject: Articles
  topic: section
subject: Digital marketing
  topic: keywords
subject: branding
  topic: keywords
subject: copywriting
  topic: keywords
subject: photography
  topic: keywords
subject: vocational education
  topic: keywords
creator: Maria Lusiana Yulianti
creator: Adrian Rifaldi
creator: Alvira Kesha Agisty
creator: Audrie Ajna Paramitha
creator: Erfan Al Ghifari
creator: Hasna Putri Shafa
creator: Rizki Pangestu
creator: Septiani Pujiastuti
creator: Veby Vebriani Putri
creator: Yayu Wahyuni
creator: Zahra Aulia Illahi
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 134
ending page: 140
doi: 10.51988/5a301a81

Strategi Pembaharuan Identitas Visual Dalam Meningkatkan Daya Saing UMKM “Moring Si KM” Di Desa Talun
type: item
description: Visual identity renewal is a crucial strategy for enhancing the competitiveness of SMEs in increasingly competitive markets. This journal explores the efforts to update the visual identity of the SME Moring (Cimol Kering) "Si KM" in Desa Talun within the framework of Community Service through the Student Community Service Program (KKN). The study aims to assess the impact of visual identity renewal on the product's competitiveness in both local and regional markets. The research methodology includes an analysis of the initial situation, design of the new visual identity, implementation of the design, and evaluation of the impact. The results indicate that the redesign of the logo and packaging successfully improved the product's image and consumer appeal. The application of the new visual identity contributed to increased sales and expanded the product's distribution to a broader market. Additionally, digital marketing strategies used alongside the visual identity update effectively enhanced brand awareness and consumer engagement on social media. A major challenge in this process was balancing modern design elements with the traditional character of the product, which was successfully addressed through a collaborative approach
subject: Articles
  topic: section
subject: visual identity
  topic: keywords
subject: SMEs
  topic: keywords
subject: marketing strategy
  topic: keywords
subject: competitiveness
  topic: keywords
subject: community service
  topic: keywords
subject: KKN
  topic: keywords
creator: Karna Sopandi
creator: Risa Indriyani
creator: Ryan Ramadhan
creator: Siti Asri Nurjanah
creator: Ujang Kurnia
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 128
ending page: 133
doi: 10.51988/hvjh7g25

PEMBUATAN EKOENZIM DAN TAKAKURA SEBAGAI UPAYA PENGOLAHAN SAMPAH DI DESA JATIENDAH KABUPATEN BANDUNG
type: item
description: This community service was carried out in Jatiendah Village, Cilengkrang District. The main focus of the activity is in the RW 10 neighborhood with the main environmental problem, namely garbage. The purpose of this activity is to raise public awareness about the importance of environmental issues that occur. The method used is Participatory Rural Apprasial (PRA) which involves the community in the data collection process to the implementation of activities. The results of this activity are the implementation of making ecoenzyme and takakura as organic fertilizer and the existence of a simple waste bracket that can be used by the community to process waste in their respective homes. In addition, there is an awareness of the community to utilize organic waste which includes vegetable and fruit waste to be used as ecoenzyme and takakura. This can be seen from the percentage of survey results where 90.9% of people want to make these two products again. In addition, a minimally smoky waste incinerator that was previously abandoned can be used.
subject: Articles
  topic: section
subject: Ecoenzyme
  topic: keywords
subject: Environment
  topic: keywords
subject: Community
  topic: keywords
subject: Trash
  topic: keywords
subject: Takakura
  topic: keywords
creator: Indri Nuryasintia
creator: Bella Kris
creator: Hartono Jaya
creator: Salma Nurul Azmi
creator: Anggi Anggara
creator: Anti Novianty
creator: Ilham Adam Dijaksana
creator: Maelani
creator: Septiani Nurmala
creator: Wildi Fauzia Nur
creator: Rustandi Sidik Permana
creator: Salry Karunia Utami
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 119
ending page: 127
doi: 10.51988/x8qz0v50

PEMANFAATAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS DI DESA SUKAMANAH
type: item
description: Utilization of organic waste into compost is one of the effective solutions in overcoming waste problems and maintaining environmental sustainability. Organic waste, such as food scraps, leaves, and other organic materials, has great potential to be recycled into compost, which can improve soil fertility and support sustainable agriculture. The composting process involves the decomposition of organic materials by microorganisms under controlled conditions. The results of the study showed that compost from organic waste not only reduces the amount of waste that ends up in landfills, but also plays an important role in improving soil quality and reducing dependence on chemical fertilizers. Thus, managing organic waste into compost can be one of the strategic steps in achieving environmental and economic sustainability.
subject: Articles
  topic: section
subject: organic waste
  topic: keywords
subject: compost
  topic: keywords
creator: Hilman Abdurrahman
creator: Nuzul Furqon
creator: Ilham Nur Ismail
creator: Jihan Kusuma Putri
creator: Sri Wahyuni
creator: Firli Pangestu
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 113
ending page: 118
doi: 10.51988/n39vtg43

PENGUATAN DAYA SAING UMKM DESA SINDANGJAYA MELALUI INOVASI PRODUK SIKOJIT DAN STRATEGI BRANDING EFEKTIF
type: item
description: Desa Sindangjaya masih menghadapi tantangan dalam meningkatkan perekonomian desanya. Salah satu kendala utama adalah rendahnya daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) lokal. Banyak UMKM di desa ini belum menyadari pentingnya branding sebagai alat untuk meningkatkan nilai jual produk mereka. Selain itu, potensi sumber daya lokal, seperti singkong, belum dioptimalkan menjadi produk olahan yang bernilai tambah. Kegiatan Kuliah Kerja Nyata (KKN) ini bertujuan untuk meningkatkan daya saing UMKM di Desa Sindangjaya melalui pengembangan branding dan inovasi produk baru. Kegiatan yang dilakukan meliputi: (1) pembuatan branding dengan menciptakan merek, logo, dan kemasan yang menarik; dan (2) pengembangan produk olahan singkong berupa sikojit. Hasil dari kegiatan KKN ini menunjukkan adanya peningkatan kesadaran UMKM akan pentingnya branding. Melalui kegiatan workshop dan pendampingan, para pelaku UMKM mampu menciptakan identitas merek yang unik dan menarik. Selain itu, inovasi produk sikojit juga mendapatkan respon positif dari masyarakat. Produk ini dinilai memiliki potensi pasar yang cukup besar
subject: Articles
  topic: section
subject: Branding
  topic: keywords
subject: Desa Sindangjaya inovasi
  topic: keywords
subject: Produk
  topic: keywords
subject: UMKM
  topic: keywords
creator: Herni Suryani
creator: Rizki Rido Mulya
creator: Agus Suparman
creator: Asep Indra
creator: Farhan Agus Gunawan
creator: Fika Nur Fatmala
creator: Samsul Bahtiar
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 106
ending page: 112
doi: 10.51988/pfbhgb14

PENGELOLAAN LIMBAH SAYURAN MENJADI PUPUK CAIR ECO ENZYM DI DESA PULOSARI SEBAGAI SOLUSI BERKELANJUTAN DALAM MENGURANGI LIMBAH
type: item
description: Pulosari village has been facing the problem of vegetable waste that accumulates due to continuous agricultural and market activities without stopping. This waste has the potential to pollute the environment if not managed properly. This training aims to convert vegetable waste into Eco enzyme liquid fertilizer, which can be used as organic liquid fertilizer to increase soil fertility and good agricultural yields. This method is expected to reduce waste in pulosari village and provide economic benefits for the village community.
subject: Articles
  topic: section
subject: environmental
  topic: keywords
subject: awareness
  topic: keywords
subject: environmental management
  topic: keywords
subject: agricultural education
  topic: keywords
creator: Endeh Masnenah
creator: Yenita Lestari
creator: Yudi Guntara
creator: Muhamad Firman Hidayat
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 100
ending page: 105
doi: 10.51988/3c0qp367

PEMBERDAYAAN UMKM SALE DAN KERIPIK PISANG ASSRI MELALUI PENGUATAN BRANDING, LEGALITAS, DAN MANAJEMEN KEUANGAN DI DESA PADAMULYA
type: item
description: Padamulya Village is one of the villages in Majalaya District which has a lot of MSME potential, such as handicrafts, agricultural products and other local products. Padamulya Village has unique specialty products that have the potential to be marketed more widely. Such as traditional food, crafts and organic crops. After our group visited several MSMEs in Padamulya village, based on the results of all discussions with the group, we finally decided to choose the sale and banana chips MSMEs located in RW 10 because they have potential, but the business owners are still unable to develop them in terms of branding, logos, marketing, bookkeeping and halal certificates. The solutions we will provide to these SMEs include helping to create a logo design for the ASSRI Banana Chips and Sale packaging, registering a halal certificate for ASSRI Banana Chips and Sale products, creating an NIB (Business Identification Number), creating banners, helping with the marketing of banana sales and chips in distribute to canteens in Cimahi, precisely in the Gunung Batu area, Jalan Babakan Loa. Help with bookkeeping so that the finances of MSMEs can be structured well and efficiently.
subject: Articles
  topic: section
subject: Branding
  topic: keywords
subject: Developing
  topic: keywords
subject: Potential
  topic: keywords
subject: UMKM
  topic: keywords
creator: Wahyono Widodo
creator: Muhammad Reza Pramudya
creator: Meidina Nurul Haifa
creator: Mita
creator: Istiqomah
creator: Nisfy Hardiani
creator: Yudi Maulana Yusuf
creator: Rizki Ramadhan
creator: Annisa Salma Fauziah
creator: Iqlima Ameliani
creator: Mila Dina Pramesti
rights: Copyright (c) 2025 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-30
publication date: 2025-04-30
starting page: 93
ending page: 99
doi: 10.51988/hbktqx50

Menumbuhkan Jiwa Kewirausahaan Siswa Dan Digitalisasi Marketing Bagi Umkm Di Desa Sudi
type: item
description: Considering the importance of entrepreneurship and digital marketing in the era of globalization, the Community Service Work Study Team (KKN-PM) assigned to Sudi Village has developed a work program aimed at fostering an entrepreneurial spirit among students and implementing digital marketing for micro, small, and medium enterprises (MSMEs) in Sudi Village, Ibun District, Bandung Regency. This activity is designed to prepare the younger generation to face local economic challenges and enhance the competitiveness of MSMEs. The program’s carried out through a series of training sessions and motivational activities targeting students of SMPN 1 Ibun and MSME practitioners, involving the delivery of material related to entrepreneurship and digital marketing, as well as hands-on practice in using digital platforms for marketing. The implementation of this activity received high enthusiasm from the sudents, and they began to apply the knowledge gained in their own businesses. The involved MSMEs were also able to enhance their understanding of the importance of branding and product packaging, as well as the use of social media to expand theirn market reach. Therefore, there’s a need for ongoing training, the development of collaborative networks and support from the government and community to strengthen entrepreneurial initiatives and digitalization that can support local economic growth in Sudi Village.
subject: Articles
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Sudi Village
  topic: keywords
subject: Education
  topic: keywords
creator: Deden Komar Priatna
creator: Fitria Meiriska Umaroh
creator: Elis Rahmawati
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 1
ending page: 5
doi: 10.51988/076c3683

Pencegahan Bahaya Stunting Melalui Pengayaan Konsumsi Sayuran Microgreen Prevention Of Stunting Hazards Through Enrichment
type: item
description: Stunting merupakan masalah kesehatan serius yang berdampak pada tumbuh kembang anak, terutama di negara berkembang khususnya di Desa Cihawuk. Berbagai program telah dilakukan oleh pemerintahan, namun stunting menjadi masalah yang masih dan terus menjadi ancaman cukup besar bagi perkembangan hidup masyarakat terutama anak-anak. Salah satu upaya pencegahan stunting adalah melalui pengayaan pola konsumsi yang kaya gizi, termasuk sayuran microgreen. Tujuan utama dari penelitian ini adalah untuk meningkatkan pengetahuan masyarakat tentang gizi, menyediakan akses terhadap sumber makanan bergizi, serta memberdayakan masyarakat dalam memanfaatkan sumber daya lokal untuk mengatasi masalah gizi. Metode yang digunakan mencakup survei untuk mengidentifikasi prevalensi stunting, edukasi gizi, serta pelatihan budidaya dan pengolahan microgreen. Hasil penelitian menunjukkan peningkatan pengetahuan masyarakat tentang pentingnya gizi seimbang serta keberhasilan dalam implementasi program budidaya microgreen, dengan partisipasi aktif warga dalam pelatihan dan praktik. Tantangan yang dihadapi termasuk keterbatasan akses terhadap bahan-bahan untuk menanam microgreen dan rendahnya kesadaran awal masyarakat tentang pentingnya pola makan bergizi. Oleh karena itu, disarankan agar penelitian selanjutnya memperluas jangkauan edukasi dan melibatkan lebih banyak kelompok sasaran, serta mencari solusi lebih lanjut untuk memastikan ketersediaan bahan-bahan budidaya secara berkelanjutan. Penelitian ini berkontribusi signifikan dalam menambah wawasan masyarakat tentang pentingnya gizi dan menawarkan solusi yang praktis dan terjangkau dalam mengatasi stunting.
subject: Articles
  topic: section
subject: Stunting
  topic: keywords
subject: Balanced nutrition
  topic: keywords
subject: Microgreens
  topic: keywords
creator: Roni Assafaat Hadi
creator: Prasetya Prasetya Hidayat
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 88
ending page: 92
doi: 10.51988/xnwpv876

Pemberdayaan Masyarakat Dalam Meningkatkan Kesehatan MandiriMelalui Tanaman Obat Keluarga (TOGA) Di Desa Arjasari KecamatanArjasari Kabupaten Bandung
type: item
description: This Community Service Program aims to explore the implementation and impact of cultivating family medicinal plants (TOGA) in Arjasari Village, Arjasari District, Bandung Regency. This KKN program uses a participatory collaboration and observation approach to understand how this activity affects community health and community empowerment in managing TOGA. Data were collected through direct observation, interviews, and focus group discussions (FGD) with residents. The results of this program show that the cultivation of TOGA increases community access to herbal medicine, improves knowledge about the use of medicinal plants, and strengthens the sense of togetherness in the community. These findings provide insights into the successes and challenges of implementing community-based TOGA programs.
subject: Articles
  topic: section
subject: community health
  topic: keywords
subject: Community Empowerment
  topic: keywords
subject: Family Medicinal Plants
  topic: keywords
creator: Rudi Suprianto Ahmadi
creator: Alvis Rafael Dies
creator: Afdhal Aulia Firdaus
creator: Elis Annisa
creator: Oktadanu Urbaningrum
creator: Shafa Rizkyta
creator: Yurista Prasetiawati
creator: Fitria Nazmal Frestyandhita
creator: Sandi Kurniawan
creator: Muhamad Parhan Sugilar
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 82
ending page: 87
doi: 10.51988/0wh0b426

Optimalisasi Pendapatan Warga Melalui Pelatihan Budidaya dan Pemasaran Tanaman Cabai di Desa Sukamukti, Kecamatan Majalaya, Kabupaten Bandung
type: item
description: The Community Service Program (KKN) in Sukamukti Village, Majalaya District, Bandung Regency was carried out to improve chili cultivation as an effort to empower the local community's economy. The main objective of this service is to encourage the production of quality chili peppers, given the high demand of the community and UMKM players. The activity process includes field observations, socialization with the community, and monitoring of plant care, which involves various target groups such as families, UMKM business actors, and family heads. Observation and analysis methods are carried out by collecting data from interviews and direct observation in the field. Outcomes measured include improved knowledge and skills in chili cultivation as well as the quality of the crop produced. Key findings showed a 30% increase in chili yields and improved understanding of plant care among 75% of the farmers involved. The main conclusion of this activity is that community involvement in chili cultivation programs not only increases agricultural yields, but also strengthens the local economy and builds better collaboration between farmers and business actors. This observation confirms the importance of participatory approaches in community empowerment as a sustainable solution to economic problems in the village.
subject: Articles
  topic: section
subject: Cultivation
  topic: keywords
subject: Organic
  topic: keywords
subject: Yard
  topic: keywords
subject: Community
  topic: keywords
creator: Bayu Jaka Magistra
creator: Dina Mariana
creator: Linda Komalasari
creator: Friska Dwilita Azzahara
creator: Budi Rahayu
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 74
ending page: 81
doi: 10.51988/e8631s93

Meningkatkan Cakupan Pasar UMKM Desa Lempagan Melalui Pembuatan Akun Google My Busines: Pendampingan Dan Pelatihan Digital
type: item
description: This community service focuses on developing UMKM in Lampegan Village, Ibun District, Bandung Regency, with a focus on the use of digital media, especially Google My Business. UMKM in this village include culinary traders, grocery stores, fish farms and convections, but many have not yet utilized digital platforms to expand their markets. Through training and mentoring, UMKM are taught how to create and manage a Google My Business account, which is expected to increase their visibility and market reach nationally. The methods used include observation, digitalization socialization, and assistance in creating an account. The results of this activity show that UMKM players now have Google My Business accounts which make it easier to search for locations and expand their market coverage.
subject: Articles
  topic: section
subject: Google My Business
  topic: keywords
subject: UMKM
  topic: keywords
subject: Lampegan Village
  topic: keywords
creator: Noertjahyani
creator: Anisa Rahman
creator: Mestika Mawarni
creator: Puput Sri Mulyani
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 40
ending page: 47
doi: 10.51988/man61589

Pendampingan dan Pembinaan Pengembangan Kewirausahaan UMKM Rengginang Desa Rancakole
type: item
description: MSMEs are coached and mentored based on observations made by selecting two samples from the overall population of 157. A focused and long-lasting coaching program is intended to help MSMEs in Rancakole local become the engine of a robust and self-sufficient local economy. This is going to positively affect Rancakole Village's inclusive economic growth and welfare of the community. The author personally collected the primary data utilized in this activity, using methods of observation and interview as data gathering methodologies. With a focus on MSMEs, in-person interviews and field observations were undertaken to ascertain the true state of affairs in Rancakole Village
subject: Articles
  topic: section
subject: Mentoring
  topic: keywords
subject: UMKM
  topic: keywords
subject: Digital Marketing
  topic: keywords
creator: Hassan Mustapa
creator: Ikhsan Mubarok
creator: Kathrin Dien Ulfani
creator: Nenden Handayani
creator: Sheila Andiani
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 34
ending page: 39
doi: 10.51988/y6aakm19

Digitalisasi Pemasaran dan Re-Branding Dalam Upaya Meningkatkan Minta Beli di Desa Sukamanah
type: item
description: The development of UMKM in Sukamanah Village has unique characteristics due to its geographical and socio-economic conditions. However, the rapid development of digital technology and changes in consumer preferences have made it necessary for UMKM to adapt to the digital era. Efforts to manage financial resources effectively are very important for the success of UMKM in the market. Rebranding and digital marketing are very important for UMKM in Sukamanah Village to increase product visibility and competitiveness. Some of the challenges faced include limited knowledge about branding and digital marketing, limited access to digital media, and limited training on online platforms. Despite facing these challenges, UMKM in Sukamanah Village have great potential, but challenges in branding and digital marketing need to be overcome immediately.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: Re-Branding
  topic: keywords
creator: Hilman Abdurrahman
creator: Ayunda Nurul Fikri
creator: Fikri Yusa Makharizki
creator: Indira Widyastuty Sukmana
creator: Melinda Fitri Insani
creator: Susi Ameiliany
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 23
ending page: 28
doi: 10.51988/0w01bz29

Pengenalan Google My Business untuk Meningkatkan Pemasaran Produk Lokal di Era Digital di Desa Pinggirsari
type: item
description: In the evolving digital era, local marketing has become crucial for small businesses to compete effectively and reach relevant audiences. Google My Business (GMB) has emerged as a key tool in digital marketing strategies, offering solutions to enhance the visibility and appeal of local products. This journal aims to explore how the introduction and utilization of Google My Business can improve the marketing of local products. Using a qualitative research method through case studies and interviews with small business owners, this study identifies various features and benefits of GMB, such as profile optimization, review management, and customer interaction. Findings indicate that effective use of GMB can improve local search rankings, expand market reach, and enhance customer interactions, which in turn contributes to increased sales and customer satisfaction. This research is expected to provide valuable insights for small business owners and digital marketers on how to leverage digital technology to support local business growth.
subject: Articles
  topic: section
subject: Google My Business
  topic: keywords
subject: digital
  topic: keywords
subject: local business
  topic: keywords
creator: Memi Puspitasari
creator: Abdul Akbar Maulana
creator: Fadhiya Ramdhania Mazaya
creator: Muhammad Fathan Muchlisin
creator: Nandang Safrudin
creator: Neng Teni Anggraeni
creator: Rangga Fujiana Hermawan
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 18
ending page: 22
doi: 10.51988/93mfa019

Meningkatkan Minat Menabung Sejak Dini Kepada Siswa Desa Biru Kecamatan Majalaya
type: item
description: Saving socialization activities from an early age is one of the efforts to strengthen children's financial awareness and skills. Saving is an activity related to saving, namely setting aside part of income and consumption. However, there is still a gap in teaching children how to save, especially from a young age. Therefore, we hold savings exchange activities for elementary school students, PAUD students, and RA students with the aim of helping them get used to using money and live more frugally. So it is very important before saving to know the concept of wants and needs. This series of activities starts from education on the importance of saving, saving simulations, and giving piggy bank prizes. Students are expected to understand the concept of savings, benefits, tips, needs and desires of this activity. The results of the observation show that most students understand the meaning and benefits of saving and are able to distinguish what is desired and needed. However, not many have practiced it. This socialization activity is made with a practical and fun system which is mainly aimed at fostering the spirit of saving in students and to build a strong foundation in financial management.
subject: Articles
  topic: section
subject: socialization activities
  topic: keywords
subject: saving
  topic: keywords
subject: early age
  topic: keywords
subject: elementary school students
  topic: keywords
subject: early childhood education programs
  topic: keywords
subject: kindergarten
  topic: keywords
creator: Mochamad Ramdan
creator: Shevia Agustina Putri
creator: Arti Fitriani
creator: Yashinta Shalsabilla
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 8
ending page: 13
doi: 10.51988/ndxxmy86

Peningkatan Produktivitas Umkm Melalui Penerapan Pengelolaan Keuangan Sederhana Di Desa Cibeureum Kecamatan Kertasari Kabupaten Bandung
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly in Cibeureum Village, play a crucial role in the economy. However, many MSME operators have not managed their finances effectively. This community service activity aims to enhance MSME operators' understanding of simple accounting through training focused on financial management. The methods employed include introducing basic accounting concepts and practical exercises in creating simple financial statements. The subjects of this activity are MSME operators in Cibeureum Village, selected based on their need for improved financial management. The results of the training indicate an increased understanding among participants regarding the importance of financial record-keeping, with most participants able to produce more accurate financial statements post-training. These findings emphasize that a better understanding of accounting significantly impacts their financial management, with many participants reporting more effective management and increased business profits. In conclusion, the simple accounting training has proven effective in enhancing the financial performance of MSMEs in Cibeureum Village, contributing positively to the sustainability and development of their enterprises.
subject: Articles
  topic: section
subject: Finansial Management
  topic: keywords
subject: MSME
  topic: keywords
subject: Cibeueum Village
  topic: keywords
creator: Annisa Fitri Anggraeni
creator: Aseh Sutaniti
creator: Az-Zahra Rihadatul Aisy
creator: Dava Fahimah
creator: Dita Lestari
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 55
ending page: 60
doi: 10.51988/552z8a49

Pemberdayaan Masyarakat melalui Pengembangan UMKM dan Edukasi Finansial untuk Membangun Ekonomi Berkelanjutan di Desa Wanasuka Pangalengan Jawa
type: item
description: The purpose of this community program initiative was to develop a sustainable village economy in Wanasuka Village, Pangalengan, Bandung Regency. In order to achieve community prosperity and to ensure that the village has funding sources, sustainable economic growth is crucial. This allows the community to engage directly and independently in all economic activities. Regretfully, Wanasuka Village's economy still depends heavily on just one industry, notably agriculture. This issue-based community program aims to empower the local community by fostering the growth of small and medium- sized businesses (SMEs) and providing financial literacy to young people. It is anticipated that this program's inclusive and sustainable approach will boost the local economy and open up new business opportunities.
subject: Articles
  topic: section
subject: Financial Education
  topic: keywords
subject: Community Empowerment
  topic: keywords
subject: Suistainabel Economy
  topic: keywords
subject: SMEs
  topic: keywords
creator: Roby Ahada
creator: Wirahma Nurul Hasanah
creator: Friska Kartika
creator: Sopianti
creator: Leonny Andrea Harani
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 68
ending page: 73
doi: 10.51988/zd0k5x91

Pemanfaatan Limbah Rumah Tangga Menjadi Eco Enzime Di Desa Warnasari Kecamatan Pangalengan
type: item
description: This activity aims to utilize household waste as eco enzyme in Warnasari Village, Pangalengan District, to reduce farmers' dependence on chemical fertilizers. The process began with socialization and practice of making eco enzyme from organic waste, especially fruit peels and vegetable waste, which was carried out on August 27 2024. The method used included observation and planning, involving 25 participants from RW 13, Kp. Cipadahurip. The results showed that the participants were enthusiastic and able to understand the procedure for making eco enzyme, which requires a fermentation time of around three months. This eco enzyme functions as an organic fertilizer and household cleaner, and has a positive impact on increasing agricultural productivity and family income. Thus, this activity not only provides new knowledge to the community, but also increases awareness of the importance of organic waste management. This activity emphasizes that community involvement in community service produces a significant impact both economically and environmentally.
subject: Articles
  topic: section
subject: Eco Enzime
  topic: keywords
subject: Household Waste
  topic: keywords
subject: KKN
  topic: keywords
creator: Tuti Gantini
creator: Yoga Pramuditia Sakti
creator: A Redja Efendi
creator: Gerry Faul Gunaldi
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 29
ending page: 33
doi: 10.51988/yx7qjy22

Membangun Ekonomi Mandiri Melalui Koperasi Dari Pembentukan Hingga Pengelolaan Berkelanjutan Di Desa Ciwidey
type: item
description: The content of the abstract is between 150-300 words. One paragraph is enough. The abstract should provide the context or background of the community activity and state the main objective of the service in 1-2 sentences. Describe the necessary procedures used during the community activities, including selecting research subjects and methods of observation and analysis. Describe the main outcomes measured for each subject group on the implementation of community engagement. Summarize the main findings, including specific effect sizes and their statistical significance, if possible. State the main conclusions, emphasizing new and important aspects of the observations on the issue of community engagement.
subject: Articles
  topic: section
subject: Independent economy
  topic: keywords
subject: Cooperatives
  topic: keywords
subject: Sustainable management of Ciwidey Village
  topic: keywords
creator: Nunung Sondari
creator: Widianti
creator: Idris
creator: Najriyatul Mukhafadah
creator: Rindiyani
creator: Salsabila
creator: Nurlela
creator: Miftah Nuzul Fajar
creator: Rizki Amelia Pratama
creator: Tina Nurfitriani
creator: Adam Fadillah
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 14
ending page: 17
doi: 10.51988/zhv5q067

Pemberdayaan Masyarakat Melalui Peningkatan Minat Pendidikan Di Desa Rawabogo Kecamatan Ciwidey Kabupaten Bandung
type: item
description: The Community Service Program (KKN) in Rawabogo Village, Ciwidey Subdistrict, Bandung Regency, aims to increase students' interest in education and literacy, as well as raise community awareness about the importance of education. The activities included providing additional tutoring, teaching in elementary schools, an early literacy program, and a seminar on the importance of education. Through interactive methods and a personal approach, the program successfully increased student participation in educational activities and their interest in reading. The evaluation showed improvements in students' academic performance and increased community awareness of the value of education. This program is expected to have a long- term positive impact on the quality of education in Rawabogo Village.
subject: Articles
  topic: section
subject: Rawabogo Village
  topic: keywords
subject: KKN
  topic: keywords
subject: Literacy
  topic: keywords
subject: Education
  topic: keywords
subject: Empowerment
  topic: keywords
creator: Nining Harmani
creator: Dimas Hendrawan
creator: Dea Putri Ayudia
creator: Mochamad Fathir
creator: Muhamad Aqil Chairil
creator: Alni Meilani Putri
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 48
ending page: 54
doi: 10.51988/1ssyr727

Penerapan Digital Marketing Dalam Meningkatkan Daya Saing Produk Lokal
type: item
description: Research was conducted by students of the 2024 Community Service Program (KKN) at Winaya Mukti University in Cipanjalu Village, Cilengkrang District, Bandung Regency. The implementation of this program is one of the mandatory extracurricular activities for undergraduate students (S-1) at Winaya Mukti University, with a credit weight of SKS. Through this program, students gain learning experiences by engaging directly with the community, identifying, formulating, solving, and addressing problems encountered in the field. The Fourth Industrial Revolution (Industry 4.0) has brought significant changes across various sectors, including the rural economy. Cipanjalu Village, Bandung Regency, holds great potential in agriculture, plantations, and tourism. However, to fully maximize this potential, there is a need for the application of digital marketing to increase awareness outside of Cipanjalu Village, expand market reach, and enhance the competitiveness of local products in the digital era. The digital marketing training program aims to improve the understanding and skills of the Cipanjalu Village community in using digital technology for product marketing. The KKN program was implemented through socialization and training, involving the community directly. It was aimed at improving their understanding of advanced digital technology, which can significantly accelerate business activities in the future. This research was carried out in stages, beginning with the introduction of Digital Marketing to the community as an effort to develop local micro, small, and medium enterprises (MSMEs), followed by training on creating a marketplace, digital payment systems (e-payment) and Google My Business.
subject: Articles
  topic: section
subject: KKN
  topic: keywords
subject: Cipanjalu Village
  topic: keywords
subject: Digital Marketing, Competitiveness
  topic: keywords
subject: Socialization and Training
  topic: keywords
creator: Syapril Janizar
creator: Anggita Dwi Maharani
creator: Anggita Awalina
creator: Annisa Nurul Fitria
creator: Fuji Resa Ratu Fedyza
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 1
ending page: 7
doi: 10.51988/2fb0gt81

Digitalization of Marketing in Increasing the Visibility of MSME Businesses in Ciporeat Village
type: item
description: The advancement of digital technology has significantly transformed business concepts, especially for micro, small, and medium enterprises (MSMEs). Digital marketing offers great opportunities for MSMEs to enhance business visibility, reach a wider market, and increase sales. Current technological advancements encourage all MSMEs to continue to survive and compete in the era of the 5.0 revolution. The method used involves conducting workshops on the introduction and application of digital marketing for MSMEs, aiming to help MSME practitioners understand the role of digital marketing and improve online business visibility for MSMEs in Ciporeat Village. The evaluation of this workshop was conducted through a questionnaire containing questions. The results indicated that after the workshop, the participants, who were mostly in the food sector, had begun applying digital technology in the form of social media. Usage has increased, but the impact has not yet been fully felt by the MSMEs participating in the workshop, indicating a need for further training. The business visibility of MSMEs in Ciporeat Village is now accessible to consumers from any region.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Desa Ciporeat
  topic: keywords
creator: anan anisarida
creator: Deva Novisa Rahma
creator: Hamdan Abdurrahma
creator: M Salman Hasan
rights: Copyright (c) 2024 Toewijding : Jurnal Pengabdian Kepada Masyarakat https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-10-11
publication date: 2024-10-11
starting page: 61
ending page: 67
doi: 10.51988/vy534y97